Privacy policy

PRIVACY POLICY

Last updated: 3 September 2026

This Privacy Policy explains how Valerius Ltd collects, uses, stores and shares your personal information when you visit valeriusskin.com, purchase from us, contact us or otherwise interact with our services.

For the purposes of UK data protection law, Valerius Ltd is the data controller of the personal information described in this policy.

1. WHO WE ARE

Valerius Ltd
Company Number: 16506742
Registered in England and Wales
Registered Office: 124 City Road, London, EC1V 2NX, United Kingdom
Email: enquiries@valeriusskin.com

Our online store is hosted by Shopify.

2. INFORMATION WE COLLECT

Depending on how you interact with us, we may collect:

  • your name;

  • email address;

  • telephone number;

  • billing and delivery addresses;

  • order and transaction information;

  • payment-related information;

  • account information, if you create an account;

  • communications you send to us;

  • information about products you view, purchase, return or add to your basket;

  • device, browser and network information;

  • IP address;

  • information about how you use and navigate our website; and

  • marketing and communication preferences.

Payment information is processed through the payment services made available through our store. Valerius does not need to independently store your full payment-card details in order to fulfil your purchase.

3. HOW WE COLLECT YOUR INFORMATION

We may collect personal information:

  • directly from you when you place an order, create an account, contact us or otherwise provide information to us;

  • automatically when you use our website, including through cookies and similar technologies;

  • from Shopify and other service providers that help us operate our website and fulfil orders; and

  • from business, advertising or marketing partners where permitted by law.

4. HOW AND WHY WE USE YOUR INFORMATION

Under UK data protection law, we must have a lawful basis for processing your personal information.

We may process your information for the following purposes:

Fulfilling our contract with you

We use information where necessary to:

  • process and fulfil your orders;

  • process payments;

  • arrange delivery;

  • provide order and delivery updates;

  • process returns and refunds;

  • manage your customer account; and

  • respond to matters relating to your purchase.

Our legitimate interests

Where appropriate, we may process information where necessary for our legitimate business interests, including:

  • operating and improving our website and business;

  • providing customer service;

  • understanding how customers use our website;

  • preventing fraud and protecting the security of our business and customers; and

  • establishing, exercising or defending legal claims.

We only rely on legitimate interests where those interests are not overridden by your rights and interests.

Your consent

Where required, we rely on your consent for activities such as certain forms of direct marketing and the use of non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time.

Legal obligations

We may process personal information where necessary to comply with legal and regulatory obligations, including accounting, taxation, fraud prevention and responding to lawful requests from public authorities.

5. MARKETING

Where permitted by law, we may use your information to send you information about Valerius products, offers and other marketing communications.

Where consent is required, we will obtain it before sending such communications.

You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in our emails.

Unsubscribing from marketing will not prevent us from sending necessary communications relating to an order you have placed.

6. COOKIES AND SIMILAR TECHNOLOGIES

Our website uses cookies and similar technologies.

Some cookies are necessary for the website to function, including enabling features such as the shopping basket and checkout.

Other cookies may be used for analytics, personalisation and advertising.

Where required by law, non-essential cookies will only be used after you have provided the appropriate consent.

You can manage your cookie preferences using the cookie controls available on our website.

7. WHO WE SHARE INFORMATION WITH

We may share personal information where necessary with organisations that help us operate our business, including:

  • Shopify;

  • payment processors;

  • delivery and fulfilment providers;

  • IT, website and cloud-service providers;

  • analytics providers;

  • marketing and advertising providers;

  • professional advisers; and

  • government, regulatory or law-enforcement authorities where required by law.

We may also disclose information in connection with a sale, merger, restructuring or other transaction involving all or part of our business.

We only disclose information where there is an appropriate reason for doing so.

8. SHOPIFY

Our store is hosted by Shopify, which processes personal information in order to provide and improve the services used to operate our online store.

Information submitted through our website may therefore be transmitted to and processed by Shopify and its service providers, including in countries outside the United Kingdom.

Shopify may also process information about your interactions with our store in connection with certain Shopify features and services.

You can find further information in the Shopify Consumer Privacy Policy  and through the Shopify Privacy Portal.

9. DELIVERY PROVIDERS

We provide the information necessary to deliver your order to our delivery providers.

This may include your name, delivery address, contact details and information necessary to identify and deliver your parcel.

10. INTERNATIONAL TRANSFERS

Some of our service providers, including Shopify and associated technology providers, may process personal information outside the United Kingdom.

Where personal information is transferred internationally, appropriate safeguards will be used where required by UK data protection law. These may include transfers to countries recognised as providing an adequate level of protection or the use of approved contractual safeguards.

11. HOW LONG WE KEEP YOUR INFORMATION

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including fulfilling orders, providing customer service and meeting our legal, accounting and tax obligations.

Different categories of information may therefore be retained for different periods.

When information is no longer required, we will delete or anonymise it where appropriate.

12. SECURITY

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.

13. YOUR DATA PROTECTION RIGHTS

Depending on the circumstances, UK data protection law gives you rights including:

  • the right to request access to personal information we hold about you;

  • the right to request correction of inaccurate information;

  • the right to request deletion of your information in certain circumstances;

  • the right to request restriction of processing in certain circumstances;

  • the right to object to certain processing;

  • the right to data portability in certain circumstances; and

  • the right to withdraw consent where we rely on consent.

These rights are not absolute and may be subject to legal exceptions.

To exercise your rights, contact:

enquiries@valeriusskin.com

We may need to verify your identity before responding to a request.

14. YOUR RIGHT TO OBJECT

You have the right to object to our processing of your personal information in certain circumstances.

You also have the right to object at any time to the use of your personal information for direct marketing.

To exercise this right, contact enquiries@valeriusskin.com or use the unsubscribe option provided in our marketing communications.

15. COMPLAINTS

If you have concerns about how we use your personal information, please contact us first at:

enquiries@valeriusskin.com

You also have the right to make a complaint to the UK's data protection regulator, the Information Commissioner's Office (ICO).

Further information about making a complaint and the ICO's current contact details are available from the Information Commissioner's Office.

16. CHILDREN

Our website and products are not directed at children and we do not knowingly collect personal information from children for the purpose of marketing our products to them.

If you believe a child has provided personal information to us inappropriately, please contact us.

17. THIRD-PARTY WEBSITES

Our website may contain links to websites operated by third parties.

We are not responsible for the privacy practices of independent third-party websites. You should review their privacy policies before providing them with personal information.

18. CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time to reflect changes to our business, website, services or legal obligations.

The latest version will be published on this page with an updated revision date.

19. CONTACT US

If you have questions about this Privacy Policy, how we use your personal information, or wish to exercise a data protection right, contact:

Valerius Ltd
124 City Road
London
EC1V 2NX
United Kingdom

Email: enquiries@valeriusskin.com

For the purposes of applicable UK data protection law, Valerius Ltd is the data controller.